Guo D, Xu Y, Tan WY. Sustainable Branding Strategy and Firm Performance: The Mediating Role of Customer Engagement and the Moderating Effect of Marketing Capability. SMR [Internet]. 2026 Mar. 17 [cited 2026 Mar. 19];1(2):1-12. Available from: https://smrjournal.com/index.php/smr/article/view/10