GUO, Dong; XU, Yixiao; TAN, Wei Yet. Sustainable Branding Strategy and Firm Performance: The Mediating Role of Customer Engagement and the Moderating Effect of Marketing Capability. Sustainable Management Review, [S. l.], v. 1, n. 2, p. 1–12, 2026. DOI: 10.70693/smr.v1i2.10. Disponível em: https://smrjournal.com/index.php/smr/article/view/10. Acesso em: 19 mar. 2026.